Ah, the WordPress vs Squarespace debate. There are tons of people who swear by WordPress and won’t touch Squarespace with a 10 foot pole. Then there are those who sing Squarespace’s praises and won’t use anything else.
Which one is the better platform? Which one should you choose? Can we settle this WordPress vs Squarespace debate for once and for all?
WordPress vs Squarespace: which is better?
Before we dive into the specifics of each platform, let’s get one thing out of the way: one platform is not better than the other. Yes, you heard that right. I, a huge WordPress fan, am saying that WordPress is not better than Squarespace and vice versa.
WordPress and Squarespace are like apples and oranges. They’re both blogging platforms, but they both give you different benefits. Some people will prefer one over the other, but that doesn’t make either one bad.
So then if they’re both good platforms, what do each excel at and which one should you choose?
WordPress Pros and Cons
WordPress is clearly my favorite blogging platform, but I will admit it’s not for everyone. Here’s a look at the pros and cons of WordPress.
Pros of WordPress
Open Source – WordPress is open source which means you can expect high quality, a low cost (in this case, free!), and great transparency. Unlike platforms that don’t allow you to view the source code, WordPress’ code is completely accessible. Want to take a peek? You can! And while odds are you won’t be doing so, the fact that you can means that there’s full transparency. You’re not using a platform that is slave to every whim of the company that owns the code. Plus, the open source nature of it means that people who actually know what they’re doing are actively contributing to help make WordPress even better.
Huge Community – Because WordPress is open source, there is a huge community out there dedicated to all things WordPress. From themes, to plugins, to tutorials, if there’s something you want to do on WordPress, odds are it’s already been done. A Google search will likely point you in the right direction. And if you’re still not sure if something is possible, the WordPress forums are a great place to get your question answered.
Free! – WordPress is 100% free for use. Of course you still have to purchase hosting and a domain, but the software itself is $0.
Tons of Functionality – Want to add a shop, create a 100% unique layout, or launch a membership only site? You can. Your WordPress site can be build pretty much exactly as you want it.
Complete Control – When you use WordPress, you’re hosting your own site on your own server. That means that you are in complete control. As long as you’re following your host’s terms, you’re good. If you ever want to switch hosts or move to another content management system, you easily can as WordPress makes it easy to import and export your content.
WordPress Cons
Overwhelming – The pros of WordPress are also one of it’s biggest cons. Because there are tons of features and you can do just about anything, it can be confusing for a beginner or anyone else not as tech savvy.
Coding Knowledge Required – Unlike Squarespace which allows you to drag and drop elements or change colors with the click of a button, WordPress requires you to actually know some code in order to customize your site. However, nowadays there are plenty of themes out there that provide that functionality, so all isn’t lost!
Responsible for Updates – Since WordPress is self hosted, you’re responsible for keeping your site up to date. And if you’re not careful, updating your site could spell trouble.
Squarespace Pros and Cons
Squarespace pales in comparison to WordPress in some areas, but where does it outshine WordPress? Let’s take a look:
Squarespace Pros
Easy to Setup – Setting up a Squarespace site is an absolute breeze. Sign up for an account, choose a template, drag and drop some elements, and customize to your liking, and boom, website complete. All without touching a single line of code.
Beautiful Templates – The templates Squarespace provides are all beautifully designed, so even if you don’t have any design sense, you can still walk away with a gorgeous site.
Simple – Just want a blog without all of the frills? Squarespace is the perfect platform. While the lack of features might be a con, it’s also a positive. Without a ton of features, there’s a lot less to get overwhelmed by. Plus, the features it does include, such as social media integration, are one less thing you have to worry about as it’s already taken care of.
Squarespace Cons
Limited Functionality – While limiting functionality makes things easier to use, if you’re looking to build a feature packed site, Squarespace is not the best choice. There are only so many things you can do with the platform. Want to do something different? You’re out of luck unless they build in that functionality.
Lack of Complete Portability – With Squarespace, you own your content (which is great), but when it comes to exporting it, you are limited in what you’re able to bring with you. This can be a big problem if you have a large site with tons of content that you’re unable to move.
Lack of Control – When you use Squarespace to power your site, you’re putting them in charge. If for some reason they don’t like your content, say goodbye to your site. While this could still happen if you self host your site, at least you’d still have the option to move to another host. If this happens on Squarespace, you’re out of luck.
WordPress vs Squarespace: Which should you choose?
So how do you choose a platform? Think about what’s most important to you. What platform satisfies the majority of these wants?
Here are some things to think about:
Simplicity – If you’re looking for a simple site/blog that’s easy to use right away, Squarespace is a better choice.
Functionality – If you want to build a site that can grow with you and has the ability to do just about anything, WordPress is the winner.
Control – If you want more control over your site, go for WordPress.
Less to Worry About – If you just want a site and don’t want to worry about all the maintenance that comes with running one, Squarespace is a better pick.
With that being said, when choosing between WordPress and Squarespace think about what you want out of a site now in addition to what you hope to get out of your site in the future. If you are just looking for a simple site now, but have grand plans for a feature rich site down the road, it might be a better choice to just get started with WordPress instead of having to deal with migrating over in the future.
But if you just want to blog away and don’t foresee yourself needing anything fancy in the future, then maybe Squarespace is a good choice for you.
The key is to think about your needs. Everyone has an opinion on this topic, but you’re the one who knows what you’re looking for in a site. What works for one person won’t necessarily work for you. So while I 100% recommend WordPress, I understand that it’s not for everyone. For some people Squarespace will be a better fit. And you know what? That’s okay. There’s room for both platforms to coexist.
I want to know: are you a WordPress or Squarespace fan? Why? Leave a comment below!
Great comparison! I’ll also add as an SEO expert, WordPress is more robust for advanced SEO than Squarespace and that’s why I recommend it to my clients! While Squarespace has decent SEO capabilities, it certainly falls into the limited capability category you discussed above!
Thanks Kim! Definitely something else to keep in mind!
Good comparison Allyssa. :) I’m a WordPress girl forever, but I totally get that some people want a super simple, hands-off kind of approach, and Squarespace is probably better for them.
Exactly! Just because Squarespace isn’t the right fit for us, doesn’t mean it’s not the right fit for someone :)
Hi Allyssa,
Being a Graphic Designer and Website Builder myself, I’ve always loved WordPress. I was trying to familiarize myself with SquareSpace and I think your post has pretty much nailed it. Thanks a ton. This is seriously informative. After reading through this article, I’ve decided to stick to WordPress. ;)
P.S. I love the look and feel of your website. Fantastic job Allyssa!
Thanks Angela! So glad you found this post helpful :)
Hey Allyssa,
Both the blogging platforms can be helpful but I would prefer WordPress over SquareSpace.
WordPres has many plugins and freedom to alter the design of your website. You can have the full control over your website.
If you have a little bit of knowledge about the WordPress functions then it would be really fun.
Great article indeed.
Enjoy your day.
~Ravi
This is really helpful! I’ve been thinking about moving (back) over to WP from Squarespace. I originally chose SS because of the ease of use, but now I want something that can grow with me- and help me learn a bit more about SEO. I tried to take an online “course” from a fellow blogger, but had to stop when she got to the Yoast section- because SS doesn’t have the ability to allow such plug-ins :(
Now, I just need to figure out how to get rid of my old WP stuff and get my current, move my SS content Thanks for the great comparison!
Thanks for the great article! I was just contemplating going with Squarespace, after being sure about WordPress for a while now. But now I definitely know that WordPress is the right choice for me. Thank you Allyssa!
I’ve always been a WordPress.com blogger until I bought a domain and got squarespace. I love how much less overwhelming it is and my gorgeous layout but can’t exactly afford it right now. I also have a backup domain hosted on WordPress.org with dreamhost. I want to switch to WordPress but found my self mad overwhelmed. I want to anyway but the problem is, I can’t find any free layouts that actually look amazing ): have any resources on good free layouts? And you can customize the HTML code right? Sorry I feel like an idiot but am considering moving my main site.
Thanks for this btw!
It’s definitely hard to find nice looking free WordPress themes. I don’t know of any off the top of my head. The only thing I can suggest is going through the WordPress theme directory. If you look at the popular page you might find some that are better. And yes, you can customize any theme with CSS/HTML.