What is your most viewed page on your blog (besides your homepage, of course)? Odds are it’s your about page. When people first land on your blog, they probably check out your recent posts, then proceed to find out more about you. Therefore, having an intriguing about page is crucial. I’ve seen blogs where all the about page said was “coming soon.” Or even worse are the blogs that don’t even have one.
Now I completely understand why people might not have one — they’re ridiculously annoying to write. There’s just something about writing about oneself that is difficult. However, you’re missing out on a big opportunity if you don’t have a properly fleshed out about page. Granted, I’m far from an expert on the topic (in fact, I’m planning on redoing mine), but as a blog reader, I know what I like and don’t like. Below are some tips to keep in mind when writing your about page.
Photos Are a Must
People like putting a face to a name. While blogging is done from behind a screen at home, being anonymous is only going to get you so far. Your blog readers want to form a relationship with you. As they get to know you, they’ll learn your likes, dislikes, and personality quirks. Adding a photo to your about page strengthens that connection. You’re no longer some mysterious entity. You’re a real person, someone they want to be friends with.
Connect With Your Readers
Why do about pages exist in the first place? Simply put, they’re a place to introduce yourself to your readers. Your readers who have been with you since the beginning may know about your Gilmore Girls obsession. That reader that just stumbled across your blog 5 minutes ago? Probably not. Your about page is the place to tell your readers about yourself. Who are you? What do you do? What are your interests? The goal is to have them read it and say “me too” or “I need to be BFFs with this girl.” When you connect with your readers, they’re more likely to stick around and care what you have to say.
Make it Unique
About pages are a dime a dozen. They all follow a similar formula (for good reason). If you really want to make a lasting impression, make your about page unique. Do something different and memorable. Illustrate yourself surrounded by your favorite things. Create a quiz that people can take that tells them how much you have in common. Record a video of you introducing yourself. Design an infographic. Think outside the box. The method we use to tell others about ourselves is a great way to do just that.
Don’t Make it All About You
Yes, an about page should be about you, but it should also be so much more. Readers want to learn about you, but ultimately they want to know what’s in it for them. So tell them about your blog. Why did you start it? What topics do you cover? Does your blog have a manifesto? Who are you writing for? By telling your readers exactly what they can expect, they’ll know whether your blog is a good fit for them. If you’ve attracted your ideal reader, they should be saying “Yes! This blog is perfect!”
Make Your Readers Want to Stay
Now that your readers know all about you and your blog, what’s next? Will they go back to your blog? Will they click away? In order to make them stick around, give them a reason to! Share links to some of your popular posts. Or link to posts that tell more about you. Give them a next step. Even if it’s just telling them to say “hi” on Twitter or to signup for your newsletter, you want to engage them. The more contact they have with your blog, the greater the chance that they’ll hang around for the long run.
Keep it Updated
It’s ridiculously easy to set it and forget it when it comes to about pages (totally guilty myself). But the thing is, nothing is constant except for change. You’re going to change. Your blog is going to change. Your popular posts and goals are going to change. An awesome about page should change with you. It should reflect where you and your blog are at this point in time. After all, no one wants to read an outdated about page.